This week, Market Rhythm was the invited Keynote Speaker of the American Marketing Association, where we presented “Virtual Reality – Next Wave in Experiential Marketing or Hyped-Up Distraction”. Market Rhythm has been involved with the use of Virtual Reality for some time now, and this was a perfect opportunity to share our experience and learnings for how the technology can be utilized by marketers to enhance the customer experience.
Check back here on our Insights page over the coming days and weeks, where we will be going in-depth on the potential, the hype, and the truths on how marketers can harness the power of Virtual Reality to improve and enhance marketing outcomes.