Target customers are always evolving and rarely static. Who they are, why they buy (and why they don’t), their attitudes, preferences, and what they value are critical insights into formulating effective marketing that both resonates and delivers.
The most effective marketing is always CLEAR
Market Rhythm delivers results via a comprehensive approach to Content with Purpose, Captivating Production, and Metrics that Matter through our CLEAR methodology
Profound understanding & insightful descriptions
Interpret & distinguish unique customer attributes
Develop content that maximizes interest & action
Select optimal media & execute multi-channel launch
Report key metrics via performance analytic dashboards
Target customers are always evolving and rarely static. Who they are, why they buy (and why they don’t), their attitudes, preferences, and what they value are critical insights into formulating effective marketing that both resonates and delivers.
We learn through study, experience, and being taught. Target customers are fantastic teachers and act as our guide as we assimilate their lessons via persona development and buyer journey mapping.
Creative strategies are developed that set in motion the process of delivering the Right Content, in the Right Place, at the Right Time which speaks to (not at) the target audience and propels them towards purchase.
Key content is creatively developed into an array of media options (digital, video, audio, print), optimized with proven SEO tactics, then strategically released into web, social, mobile, and retail channels that match target customer preferences.
Through the power of analytics, reporting dashboards measure content and channel effectiveness and illustrate both aggregate and individual user uptake of content that has contributed to a converted lead or sale. Finally, ROI defined!