Approach

The most effective marketing is always CLEAR

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Market Rhythm delivers results via a comprehensive approach to Customer Insights, Content Strategy, and Performance Analytics through our CLEAR methodology

Customer

Profound understanding & insightful descriptions

Learn

Interpret & distinguish unique customer attributes

Envision

Develop content that maximizes interest & action

Activate

Select optimal media & execute multi-channel launch

Results

Report key metrics via performance analytic dashboards

Customer

Target customers are always evolving and rarely static. Who they are, why they buy (and why they don’t), their attitudes, preferences, and what they value are critical insights into formulating effective marketing that both resonates and delivers.

Learn

We learn through study, experience, and being taught. Target customers are fantastic teachers and act as our guide as we assimilate their lessons via persona development and buyer journey mapping.

Envision

Creative strategies are developed that set in motion the process of delivering the Right Content, in the Right Place, at the Right Time which speaks to (not at) the target audience and propels them towards purchase.

Activate

Key content is creatively developed into an array of media options (digital, video, audio, print), optimized for search & share parameters, then strategically released into web, social, mobile, and retail channels that match target customer preferences.

Results

Through the power of analytics, reporting dashboards measure content and channel effectiveness and illustrate both aggregate and individual user uptake of content that has contributed to a converted lead or sale. Finally, ROI defined!

C L E A R
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