Founding Partner, Lead Strategist
For 18 years across three continents, David Fosberg successfully led Fortune 100 marketing organizations through shifting markets with dynamic target audiences. As VP of Marketing for Samsung Electronics and comparable positions with Intel and Dell, his global responsibilities demanded fresh thinking backed by the time-tested strategic principles he learned as an MBA student under the tutelage of management guru Peter F. Drucker. With disciplined metrics and creative approaches, David effectively launched products and services, established new brands, drove demand and generated sales in untapped markets. In the process, he demonstrated marketing’s contribution to the business, showing that it is possible to grow revenues with flat or shrinking budgets and be effective with lean creative teams. As head of Market Rhythm’s strategy practice, David brings that strategic expertise combined with execution know-how to help marketing professionals put today’s internal business demands in their place.